629 lines
30 KiB
PHP
629 lines
30 KiB
PHP
<?php
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declare(strict_types=1);
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namespace App\Http\Controllers\Settings;
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use App\Http\Controllers\Controller;
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use App\Models\AcademyContentMetricDaily;
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use App\Models\AcademyEvent;
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use App\Models\AcademySearchLog;
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use App\Services\Academy\AcademyAnalyticsContentResolver;
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use App\Services\Academy\AcademyContentIntelligenceService;
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use App\Services\Academy\AcademyPopularityService;
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use App\Support\AcademyAnalytics\AcademyAnalyticsContentType;
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use App\Support\AcademyAnalytics\AcademyAnalyticsEventType;
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use Illuminate\Http\Request;
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use Illuminate\Support\Carbon;
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use Illuminate\Support\Collection;
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use Illuminate\Support\Str;
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use Inertia\Inertia;
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use Inertia\Response;
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final class AcademyAdminAnalyticsController extends Controller
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{
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public function __construct(
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private readonly AcademyPopularityService $popularity,
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private readonly AcademyAnalyticsContentResolver $resolver,
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private readonly AcademyContentIntelligenceService $intelligence,
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) {}
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public function overview(Request $request): Response
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{
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[$from, $to, $range] = $this->resolveDateRange($request);
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$promptLibraryCurrent = $this->contentSummary(AcademyAnalyticsContentType::PROMPT_LIBRARY, $from, $to);
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[$previousFrom, $previousTo] = $this->previousRange($from, $to);
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$promptLibraryPrevious = $this->contentSummary(AcademyAnalyticsContentType::PROMPT_LIBRARY, $previousFrom, $previousTo);
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$summary = $this->metricsQuery($from, $to)
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->selectRaw('sum(views) as views, sum(unique_visitors) as unique_visitors, sum(user_views) as user_views, sum(guest_views) as guest_views, sum(subscriber_views) as subscriber_views, sum(prompt_copies) as prompt_copies, sum(likes) as likes, sum(saves) as saves, sum(completions) as completions, sum(starts) as starts, sum(upgrade_clicks) as upgrade_clicks')
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->first();
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return Inertia::render('Admin/Academy/AnalyticsOverview', [
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'nav' => $this->nav(),
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'range' => $this->rangePayload($range, $from, $to),
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'stats' => [
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'views' => (int) ($summary?->views ?? 0),
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'uniqueVisitors' => (int) ($summary?->unique_visitors ?? 0),
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'userViews' => (int) ($summary?->user_views ?? 0),
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'guestViews' => (int) ($summary?->guest_views ?? 0),
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'subscriberViews' => (int) ($summary?->subscriber_views ?? 0),
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'promptCopies' => (int) ($summary?->prompt_copies ?? 0),
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'likes' => (int) ($summary?->likes ?? 0),
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'saves' => (int) ($summary?->saves ?? 0),
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'lessonCompletions' => (int) ($summary?->completions ?? 0),
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'courseStarts' => (int) ($summary?->starts ?? 0),
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'upgradeClicks' => (int) ($summary?->upgrade_clicks ?? 0),
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],
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'promptLibraryTrend' => [
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'current' => $promptLibraryCurrent,
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'previous' => $promptLibraryPrevious,
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'deltas' => [
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'views' => $this->percentDelta((int) $promptLibraryCurrent['views'], (int) $promptLibraryPrevious['views']),
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'uniqueVisitors' => $this->percentDelta((int) $promptLibraryCurrent['uniqueVisitors'], (int) $promptLibraryPrevious['uniqueVisitors']),
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'engagedViews' => $this->percentDelta((int) $promptLibraryCurrent['engagedViews'], (int) $promptLibraryPrevious['engagedViews']),
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'engagementRate' => $this->percentDelta((float) $promptLibraryCurrent['engagementRate'], (float) $promptLibraryPrevious['engagementRate']),
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],
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'range' => [
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'current' => ['from' => $from->toDateString(), 'to' => $to->toDateString()],
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'previous' => ['from' => $previousFrom->toDateString(), 'to' => $previousTo->toDateString()],
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],
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],
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'popularPromptPeriodUsage' => $this->popularPromptPeriodUsage($from, $to),
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'topContent' => $this->serializeContentRows($this->popularity->topContent($from, $to, 8)),
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'topWeek' => $this->serializeContentRows($this->popularity->topContent(now()->subDays(6)->startOfDay(), now()->endOfDay(), 8)),
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]);
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}
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public function content(Request $request): Response
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{
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return $this->renderContentPage($request, null, 'Content performance', 'Cross-module performance across prompts, lessons, courses, packs, and challenges.');
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}
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public function prompts(Request $request): Response
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{
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return $this->renderContentPage($request, AcademyAnalyticsContentType::PROMPT, 'Prompt analytics', 'Copy-heavy prompt performance, save rates, and upgrade interest.');
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}
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public function promptLibrary(Request $request): Response
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{
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return $this->renderContentPage($request, AcademyAnalyticsContentType::PROMPT_LIBRARY, 'Prompt library analytics', 'Discovery and engagement on the public /academy/prompts library page.');
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}
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public function lessons(Request $request): Response
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{
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return $this->renderContentPage($request, AcademyAnalyticsContentType::LESSON, 'Lesson analytics', 'Lesson engagement, starts, completions, and drop-off signals.');
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}
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public function courses(Request $request): Response
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{
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return $this->renderContentPage($request, AcademyAnalyticsContentType::COURSE, 'Course analytics', 'Course views, starts, completion progress, and upgrade intent.');
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}
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public function search(Request $request): Response
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{
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[$from, $to, $range] = $this->resolveDateRange($request);
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$searchQuery = AcademySearchLog::query()->whereBetween('created_at', [$from, $to]);
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$searchLogs = (clone $searchQuery)->latest('created_at')->limit(500)->get();
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return Inertia::render('Admin/Academy/AnalyticsSearch', [
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'nav' => $this->nav(),
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'range' => $this->rangePayload($range, $from, $to),
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'summary' => [
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'searches' => (int) (clone $searchQuery)->count(),
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'zeroResultSearches' => (int) (clone $searchQuery)->where('results_count', 0)->count(),
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'loggedInSearches' => (int) (clone $searchQuery)->where('is_logged_in', true)->count(),
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'subscriberSearches' => (int) (clone $searchQuery)->where('is_subscriber', true)->count(),
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'searchesWithClicks' => (int) (clone $searchQuery)->whereNotNull('clicked_content_id')->count(),
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],
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'topSearches' => (clone $searchQuery)
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->selectRaw('normalized_query, max(query) as query, count(*) as searches, sum(results_count = 0) as zero_result_hits, avg(results_count) as avg_results, sum(case when clicked_content_id is not null then 1 else 0 end) as clicks')
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->groupBy('normalized_query')
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->orderByDesc('searches')
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->limit(20)
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->get()
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->map(fn ($row): array => [
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'query' => (string) ($row->query ?: $row->normalized_query),
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'normalized_query' => (string) $row->normalized_query,
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'searches' => (int) $row->searches,
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'zero_result_hits' => (int) $row->zero_result_hits,
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'avg_results' => round((float) $row->avg_results, 1),
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'clicks' => (int) ($row->clicks ?? 0),
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'click_through_rate' => (int) $row->searches > 0 ? round((((int) ($row->clicks ?? 0)) / (int) $row->searches) * 100, 1) : 0,
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])
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->all(),
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'zeroResults' => (clone $searchQuery)
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->selectRaw('normalized_query, max(query) as query, count(*) as searches')
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->where('results_count', 0)
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->groupBy('normalized_query')
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->orderByDesc('searches')
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->limit(20)
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->get()
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->map(fn ($row): array => [
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'query' => (string) ($row->query ?: $row->normalized_query),
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'searches' => (int) $row->searches,
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])
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->all(),
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'lowClickThroughSearches' => (clone $searchQuery)
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->selectRaw('normalized_query, max(query) as query, count(*) as searches, sum(case when clicked_content_id is not null then 1 else 0 end) as clicks, avg(results_count) as avg_results')
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->groupBy('normalized_query')
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->havingRaw('count(*) >= 2')
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->orderByRaw('case when count(*) = 0 then 1 else (sum(case when clicked_content_id is not null then 1 else 0 end) * 1.0 / count(*)) end asc')
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->limit(20)
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->get()
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->map(fn ($row): array => [
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'query' => (string) ($row->query ?: $row->normalized_query),
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'searches' => (int) $row->searches,
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'clicks' => (int) ($row->clicks ?? 0),
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'avg_results' => round((float) $row->avg_results, 1),
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'click_through_rate' => (int) $row->searches > 0 ? round((((int) ($row->clicks ?? 0)) / (int) $row->searches) * 100, 1) : 0,
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])
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->all(),
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'highestClickThroughSearches' => (clone $searchQuery)
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->selectRaw('normalized_query, max(query) as query, count(*) as searches, sum(case when clicked_content_id is not null then 1 else 0 end) as clicks, avg(results_count) as avg_results')
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->groupBy('normalized_query')
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->havingRaw('count(*) >= 2')
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->orderByRaw('(sum(case when clicked_content_id is not null then 1 else 0 end) * 1.0 / count(*)) desc')
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->limit(20)
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->get()
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->map(fn ($row): array => [
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'query' => (string) ($row->query ?: $row->normalized_query),
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'searches' => (int) $row->searches,
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'clicks' => (int) ($row->clicks ?? 0),
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'avg_results' => round((float) $row->avg_results, 1),
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'click_through_rate' => (int) $row->searches > 0 ? round((((int) ($row->clicks ?? 0)) / (int) $row->searches) * 100, 1) : 0,
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])
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->all(),
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'searchesWithResultsNoClicks' => (clone $searchQuery)
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->selectRaw('normalized_query, max(query) as query, count(*) as searches, avg(results_count) as avg_results')
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->where('results_count', '>', 0)
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->whereNull('clicked_content_id')
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->groupBy('normalized_query')
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->orderByDesc('searches')
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->limit(20)
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->get()
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->map(fn ($row): array => [
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'query' => (string) ($row->query ?: $row->normalized_query),
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'searches' => (int) $row->searches,
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'avg_results' => round((float) $row->avg_results, 1),
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'clicks' => 0,
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'click_through_rate' => 0,
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])
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->all(),
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'topClickedResults' => (clone $searchQuery)
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->selectRaw('clicked_content_type, clicked_content_id, count(*) as clicks')
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->whereNotNull('clicked_content_type')
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->whereNotNull('clicked_content_id')
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->groupBy('clicked_content_type', 'clicked_content_id')
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->orderByDesc('clicks')
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->limit(20)
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->get()
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->map(fn ($row): array => [
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'title' => $this->resolver->title((string) $row->clicked_content_type, (int) $row->clicked_content_id),
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'content_type' => (string) $row->clicked_content_type,
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'content_id' => (int) $row->clicked_content_id,
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'clicks' => (int) $row->clicks,
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])
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->all(),
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'filterUsage' => $this->summarizeSearchFilters($searchLogs),
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'recentSearches' => (clone $searchQuery)
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->latest('created_at')
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->limit(25)
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->get()
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->map(fn (AcademySearchLog $log): array => [
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'query' => (string) $log->query,
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'results_count' => (int) $log->results_count,
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'logged_in' => (bool) $log->is_logged_in,
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'subscriber' => (bool) $log->is_subscriber,
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'clicked_content_type' => $log->clicked_content_type,
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'has_click' => $log->clicked_content_id !== null,
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'created_at' => $log->created_at?->toISOString(),
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])
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->all(),
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]);
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}
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public function intelligence(Request $request): Response
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{
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[$from, $to, $range] = $this->resolveDateRange($request, '30d');
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$filters = [
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'from' => $from,
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'to' => $to,
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'limit' => 25,
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];
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return Inertia::render('Admin/Academy/AnalyticsIntelligence', [
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'nav' => $this->nav(),
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'range' => $this->rangePayload($range, $from, $to),
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'contentOpportunities' => $this->intelligence->getContentOpportunities($filters),
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'searchGaps' => $this->intelligence->getSearchGaps($filters),
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'promptInsights' => $this->intelligence->getPromptInsights($filters),
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'lessonDropoffs' => $this->intelligence->getLessonDropoffs($filters),
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'courseHealth' => $this->intelligence->getCourseHealth($filters),
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'premiumInterest' => $this->intelligence->getPremiumInterest($filters),
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'editorialRecommendations' => $this->intelligence->getEditorialRecommendations($filters),
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]);
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}
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/**
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* @param Collection<int, AcademySearchLog> $logs
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* @return list<array<string, int|string>>
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*/
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private function summarizeSearchFilters(Collection $logs): array
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{
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$counts = [];
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foreach ($logs as $log) {
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$filters = is_array($log->filters) ? $log->filters : [];
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foreach ($filters as $key => $value) {
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if ($value === null || $value === '' || $key === 'q') {
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continue;
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}
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$values = is_array($value) ? $value : [$value];
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foreach ($values as $rawValue) {
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$label = trim((string) $rawValue);
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if ($label === '') {
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continue;
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}
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$bucket = sprintf('%s:%s', $key, $label);
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$counts[$bucket] = [
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'filter' => (string) $key,
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'value' => $label,
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'uses' => (int) (($counts[$bucket]['uses'] ?? 0) + 1),
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];
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}
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}
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}
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usort($counts, static fn (array $left, array $right): int => $right['uses'] <=> $left['uses']);
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return array_slice(array_values($counts), 0, 20);
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}
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public function funnel(Request $request): Response
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{
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[$from, $to, $range] = $this->resolveDateRange($request);
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$summary = $this->metricsQuery($from, $to)
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->selectRaw('sum(unique_visitors) as unique_visitors, sum(premium_preview_views) as premium_preview_views, sum(upgrade_clicks) as upgrade_clicks, sum(starts) as starts, sum(completions) as completions')
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->first();
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$bestConverters = $this->metricsQuery($from, $to)
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->selectRaw('content_type, content_id, sum(unique_visitors) as unique_visitors, sum(premium_preview_views) as premium_preview_views, sum(upgrade_clicks) as upgrade_clicks, sum(conversion_score) as conversion_score')
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->groupBy('content_type', 'content_id')
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->havingRaw('sum(upgrade_clicks) > 0')
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->orderByDesc('conversion_score')
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->limit(12)
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->get();
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return Inertia::render('Admin/Academy/AnalyticsFunnel', [
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'nav' => $this->nav(),
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'range' => $this->rangePayload($range, $from, $to),
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'summary' => [
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'academyVisitors' => (int) ($summary?->unique_visitors ?? 0),
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'premiumPreviewViews' => (int) ($summary?->premium_preview_views ?? 0),
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'upgradeClicks' => (int) ($summary?->upgrade_clicks ?? 0),
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'starts' => (int) ($summary?->starts ?? 0),
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'completions' => (int) ($summary?->completions ?? 0),
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'checkoutStarts' => 0,
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'subscriptions' => 0,
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],
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'bestConverters' => $this->serializeContentRows($bestConverters, includeConversion: true),
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]);
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}
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private function renderContentPage(Request $request, ?string $forcedContentType, string $title, string $subtitle): Response
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{
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[$from, $to, $range] = $this->resolveDateRange($request);
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$sort = (string) $request->query('sort', 'popularity_score');
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$direction = strtolower((string) $request->query('direction', 'desc')) === 'asc' ? 'asc' : 'desc';
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$access = trim((string) $request->query('access', ''));
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$contentType = $forcedContentType ?: (trim((string) $request->query('content_type', '')) ?: null);
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$query = $this->metricsQuery($from, $to)
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->selectRaw('content_type, content_id, sum(views) as views, sum(unique_visitors) as unique_visitors, sum(engaged_views) as engaged_views, sum(likes) as likes, sum(saves) as saves, sum(prompt_copies) as prompt_copies, sum(starts) as starts, sum(completions) as completions, sum(upgrade_clicks) as upgrade_clicks, sum(popularity_score) as popularity_score, sum(conversion_score) as conversion_score')
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->groupBy('content_type', 'content_id');
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if ($contentType !== null) {
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$query->where('content_type', $contentType);
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}
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$rows = $query->get();
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$serializedRows = $this->serializeContentRows($rows, includeConversion: true)
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->filter(function (array $row) use ($access): bool {
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if ($access === '') {
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return true;
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}
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return strtolower((string) ($row['access_level'] ?? '')) === strtolower($access);
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})
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->sortBy($sort, SORT_REGULAR, $direction === 'desc')
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->values()
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->all();
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return Inertia::render('Admin/Academy/AnalyticsContent', [
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'nav' => $this->nav(),
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'range' => $this->rangePayload($range, $from, $to),
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'title' => $title,
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'subtitle' => $subtitle,
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'filters' => [
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'sort' => $sort,
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'direction' => $direction,
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'access' => $access,
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'content_type' => $contentType,
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],
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'summary' => $contentType === AcademyAnalyticsContentType::PROMPT_LIBRARY
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? $this->contentSummary(AcademyAnalyticsContentType::PROMPT_LIBRARY, $from, $to)
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: null,
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'rows' => $serializedRows,
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'contentTypeOptions' => [
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['value' => '', 'label' => 'All content'],
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['value' => AcademyAnalyticsContentType::PROMPT_LIBRARY, 'label' => 'Prompt library'],
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['value' => AcademyAnalyticsContentType::PROMPT_PACK_LIBRARY, 'label' => 'Prompt pack library'],
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['value' => AcademyAnalyticsContentType::PROMPT, 'label' => 'Prompts'],
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['value' => AcademyAnalyticsContentType::LESSON, 'label' => 'Lessons'],
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['value' => AcademyAnalyticsContentType::COURSE, 'label' => 'Courses'],
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['value' => AcademyAnalyticsContentType::PROMPT_PACK, 'label' => 'Prompt packs'],
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['value' => AcademyAnalyticsContentType::CHALLENGE, 'label' => 'Challenges'],
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],
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'sortOptions' => [
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['value' => 'views', 'label' => 'Views'],
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['value' => 'unique_visitors', 'label' => 'Unique visitors'],
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['value' => 'likes', 'label' => 'Likes'],
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['value' => 'saves', 'label' => 'Saves'],
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['value' => 'prompt_copies', 'label' => 'Copies'],
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['value' => 'completions', 'label' => 'Completions'],
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['value' => 'upgrade_clicks', 'label' => 'Upgrade clicks'],
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['value' => 'popularity_score', 'label' => 'Popularity score'],
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['value' => 'conversion_score', 'label' => 'Conversion score'],
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],
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]);
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}
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private function metricsQuery(Carbon $from, Carbon $to)
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{
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return AcademyContentMetricDaily::query()
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->whereBetween('date', [$from->copy()->startOfDay(), $to->copy()->endOfDay()]);
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}
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/**
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* @return array<string, int|float>
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*/
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private function contentSummary(string $contentType, Carbon $from, Carbon $to): array
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{
|
|
$query = $this->metricsQuery($from, $to)
|
|
->where('content_type', $contentType);
|
|
|
|
if (! AcademyAnalyticsContentType::requiresContentId($contentType)) {
|
|
$query->whereNull('content_id');
|
|
}
|
|
|
|
$summary = $query
|
|
->selectRaw('sum(views) as views, sum(unique_visitors) as unique_visitors, sum(engaged_views) as engaged_views, sum(scroll_50) as scroll_50, sum(scroll_75) as scroll_75, sum(scroll_100) as scroll_100, avg(avg_engaged_seconds) as avg_engaged_seconds, sum(popularity_score) as popularity_score')
|
|
->first();
|
|
|
|
$uniqueVisitors = max(0, (int) ($summary?->unique_visitors ?? 0));
|
|
$engagedViews = max(0, (int) ($summary?->engaged_views ?? 0));
|
|
$scroll100 = max(0, (int) ($summary?->scroll_100 ?? 0));
|
|
|
|
return [
|
|
'views' => max(0, (int) ($summary?->views ?? 0)),
|
|
'uniqueVisitors' => $uniqueVisitors,
|
|
'engagedViews' => $engagedViews,
|
|
'scroll50' => max(0, (int) ($summary?->scroll_50 ?? 0)),
|
|
'scroll75' => max(0, (int) ($summary?->scroll_75 ?? 0)),
|
|
'scroll100' => $scroll100,
|
|
'avgEngagedSeconds' => round((float) ($summary?->avg_engaged_seconds ?? 0), 1),
|
|
'popularityScore' => round((float) ($summary?->popularity_score ?? 0), 2),
|
|
'engagementRate' => $uniqueVisitors > 0 ? round(($engagedViews / $uniqueVisitors) * 100, 1) : 0.0,
|
|
'deepScrollRate' => $uniqueVisitors > 0 ? round(($scroll100 / $uniqueVisitors) * 100, 1) : 0.0,
|
|
];
|
|
}
|
|
|
|
/**
|
|
* @return array{0: Carbon, 1: Carbon}
|
|
*/
|
|
private function previousRange(Carbon $from, Carbon $to): array
|
|
{
|
|
$days = $from->copy()->startOfDay()->diffInDays($to->copy()->startOfDay()) + 1;
|
|
|
|
return [
|
|
$from->copy()->subDays($days)->startOfDay(),
|
|
$from->copy()->subDay()->endOfDay(),
|
|
];
|
|
}
|
|
|
|
private function percentDelta(int|float $current, int|float $previous): ?float
|
|
{
|
|
if ((float) $previous === 0.0) {
|
|
return (float) $current === 0.0 ? 0.0 : null;
|
|
}
|
|
|
|
return round((((float) $current - (float) $previous) / (float) $previous) * 100, 1);
|
|
}
|
|
|
|
/**
|
|
* @return array{totalViews:int,totalVisitors:int,periods:list<array<string,int|float|string>>}
|
|
*/
|
|
private function popularPromptPeriodUsage(Carbon $from, Carbon $to): array
|
|
{
|
|
$events = AcademyEvent::query()
|
|
->whereBetween('occurred_at', [$from, $to])
|
|
->where('event_type', AcademyAnalyticsEventType::PAGE_VIEW)
|
|
->where('content_type', AcademyAnalyticsContentType::PROMPT_POPULAR)
|
|
->get(['visitor_id', 'metadata']);
|
|
|
|
$summary = [];
|
|
$totalViews = 0;
|
|
$visitorBuckets = [];
|
|
|
|
foreach ($events as $event) {
|
|
$metadata = is_array($event->metadata) ? $event->metadata : [];
|
|
$period = trim((string) ($metadata['period'] ?? ''));
|
|
|
|
if ($period === '') {
|
|
continue;
|
|
}
|
|
|
|
$days = max(0, (int) ($metadata['period_days'] ?? 0));
|
|
|
|
if (! isset($summary[$period])) {
|
|
$summary[$period] = [
|
|
'period' => $period,
|
|
'label' => sprintf('%s days', $days > 0 ? $days : (int) preg_replace('/\D+/', '', $period)),
|
|
'views' => 0,
|
|
'uniqueVisitors' => 0,
|
|
'share' => 0.0,
|
|
'days' => $days,
|
|
];
|
|
$visitorBuckets[$period] = [];
|
|
}
|
|
|
|
$summary[$period]['views']++;
|
|
$totalViews++;
|
|
|
|
$visitorId = trim((string) ($event->visitor_id ?? ''));
|
|
if ($visitorId !== '') {
|
|
$visitorBuckets[$period][$visitorId] = true;
|
|
}
|
|
}
|
|
|
|
$totalVisitors = 0;
|
|
|
|
foreach ($summary as $period => &$row) {
|
|
$uniqueVisitors = count($visitorBuckets[$period] ?? []);
|
|
$row['uniqueVisitors'] = $uniqueVisitors;
|
|
$row['share'] = $totalViews > 0 ? round((((int) $row['views']) / $totalViews) * 100, 1) : 0.0;
|
|
$totalVisitors += $uniqueVisitors;
|
|
}
|
|
unset($row);
|
|
|
|
usort($summary, static function (array $left, array $right): int {
|
|
if ((int) $right['views'] === (int) $left['views']) {
|
|
return ((int) $left['days']) <=> ((int) $right['days']);
|
|
}
|
|
|
|
return ((int) $right['views']) <=> ((int) $left['views']);
|
|
});
|
|
|
|
return [
|
|
'totalViews' => $totalViews,
|
|
'totalVisitors' => $totalVisitors,
|
|
'periods' => array_values($summary),
|
|
];
|
|
}
|
|
|
|
/**
|
|
* @param Collection<int, mixed> $rows
|
|
* @return Collection<int, array<string, mixed>>
|
|
*/
|
|
private function serializeContentRows(Collection $rows, bool $includeConversion = false): Collection
|
|
{
|
|
return $rows->map(function ($row) use ($includeConversion): array {
|
|
$contentType = (string) $row->content_type;
|
|
$contentId = $row->content_id ? (int) $row->content_id : null;
|
|
$title = $this->resolver->title($contentType, $contentId);
|
|
$accessLevel = $this->resolver->accessLevel($contentType, $contentId);
|
|
$uniqueVisitors = max(0, (int) ($row->unique_visitors ?? 0));
|
|
$promptCopies = max(0, (int) ($row->prompt_copies ?? 0));
|
|
$likes = max(0, (int) ($row->likes ?? 0));
|
|
$saves = max(0, (int) ($row->saves ?? 0));
|
|
$starts = max(0, (int) ($row->starts ?? 0));
|
|
$completions = max(0, (int) ($row->completions ?? 0));
|
|
$premiumPreviewViews = max(0, (int) ($row->premium_preview_views ?? 0));
|
|
$upgradeClicks = max(0, (int) ($row->upgrade_clicks ?? 0));
|
|
|
|
return [
|
|
'content_type' => $contentType,
|
|
'content_type_label' => (string) Str::of(str_replace('academy_', '', $contentType))->replace('_', ' ')->headline(),
|
|
'content_id' => $contentId,
|
|
'title' => $title,
|
|
'access_level' => $accessLevel,
|
|
'views' => (int) ($row->views ?? 0),
|
|
'unique_visitors' => $uniqueVisitors,
|
|
'engaged_views' => (int) ($row->engaged_views ?? 0),
|
|
'likes' => $likes,
|
|
'saves' => $saves,
|
|
'prompt_copies' => $promptCopies,
|
|
'starts' => $starts,
|
|
'completions' => $completions,
|
|
'upgrade_clicks' => $upgradeClicks,
|
|
'popularity_score' => round((float) ($row->popularity_score ?? 0), 2),
|
|
'conversion_score' => round((float) ($row->conversion_score ?? 0), 2),
|
|
'copy_rate' => $uniqueVisitors > 0 ? round(($promptCopies / $uniqueVisitors) * 100, 1) : 0,
|
|
'save_rate' => $uniqueVisitors > 0 ? round(($saves / $uniqueVisitors) * 100, 1) : 0,
|
|
'like_rate' => $uniqueVisitors > 0 ? round(($likes / $uniqueVisitors) * 100, 1) : 0,
|
|
'completion_rate' => $starts > 0 ? round(($completions / $starts) * 100, 1) : 0,
|
|
'upgrade_rate' => max(1, $premiumPreviewViews) > 0 ? round(($upgradeClicks / max(1, $premiumPreviewViews)) * 100, 1) : 0,
|
|
'trend' => ((float) ($row->popularity_score ?? 0)) >= 100 ? 'High momentum' : (((float) ($row->popularity_score ?? 0)) >= 25 ? 'Building' : 'Early'),
|
|
'include_conversion' => $includeConversion,
|
|
];
|
|
});
|
|
}
|
|
|
|
/**
|
|
* @return array{0: Carbon, 1: Carbon, 2: string}
|
|
*/
|
|
private function resolveDateRange(Request $request, string $defaultRange = '7d'): array
|
|
{
|
|
$range = trim((string) $request->query('range', $defaultRange));
|
|
|
|
return match ($range) {
|
|
'today' => [now()->startOfDay(), now()->endOfDay(), 'today'],
|
|
'yesterday' => [now()->subDay()->startOfDay(), now()->subDay()->endOfDay(), 'yesterday'],
|
|
'30d' => [now()->subDays(29)->startOfDay(), now()->endOfDay(), '30d'],
|
|
'90d' => [now()->subDays(89)->startOfDay(), now()->endOfDay(), '90d'],
|
|
'custom' => [
|
|
Carbon::parse((string) $request->query('from', now()->subDays(6)->toDateString()))->startOfDay(),
|
|
Carbon::parse((string) $request->query('to', now()->toDateString()))->endOfDay(),
|
|
'custom',
|
|
],
|
|
default => [now()->subDays(6)->startOfDay(), now()->endOfDay(), '7d'],
|
|
};
|
|
}
|
|
|
|
/**
|
|
* @return list<array<string, string|bool>>
|
|
*/
|
|
private function nav(): array
|
|
{
|
|
return [
|
|
['label' => 'Overview', 'href' => route('admin.academy.analytics.overview')],
|
|
['label' => 'Intelligence', 'href' => route('admin.academy.analytics.intelligence')],
|
|
['label' => 'Content', 'href' => route('admin.academy.analytics.content')],
|
|
['label' => 'Prompt Library', 'href' => route('admin.academy.analytics.prompt-library')],
|
|
['label' => 'Prompts', 'href' => route('admin.academy.analytics.prompts')],
|
|
['label' => 'Lessons', 'href' => route('admin.academy.analytics.lessons')],
|
|
['label' => 'Courses', 'href' => route('admin.academy.analytics.courses')],
|
|
['label' => 'Search', 'href' => route('admin.academy.analytics.search')],
|
|
['label' => 'Funnel', 'href' => route('admin.academy.analytics.funnel')],
|
|
];
|
|
}
|
|
|
|
/**
|
|
* @return array<string, mixed>
|
|
*/
|
|
private function rangePayload(string $activeRange, Carbon $from, Carbon $to): array
|
|
{
|
|
return [
|
|
'active' => $activeRange,
|
|
'from' => $from->toDateString(),
|
|
'to' => $to->toDateString(),
|
|
'options' => [
|
|
['value' => 'today', 'label' => 'Today'],
|
|
['value' => 'yesterday', 'label' => 'Yesterday'],
|
|
['value' => '7d', 'label' => 'Last 7 days'],
|
|
['value' => '30d', 'label' => 'Last 30 days'],
|
|
['value' => '90d', 'label' => 'Last 90 days'],
|
|
['value' => 'custom', 'label' => 'Custom range'],
|
|
],
|
|
];
|
|
}
|
|
}
|