tinymce.PluginManager.add('cpAds', function(editor, url) {

    editor.addButton('cpAds', {
        image: 'data:image/png;base64,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',
        tooltip: 'Ads',
        onclick: insertBlock
    });

    function insertBlock() {

        let html = '<p><ads></ads><p>';
        editor.execCommand('mceInsertContent', !1, '<ads>GOOGLE AD</ads>');
    }
});